Identifying Country of Origin for Personal Care Segment of FMCG Companies in India – Khushbu Goyal

This research is an exploratory in nature that aims at understanding and identifying the number of hair shampoos available along with the best variants in the Indian Consumer market with respect to the country of origin. A special emphasis has been made on the Indian or the foreign nature of the product, because of the absence of compiled information on the subject matter.

  • Ms. Khushbu Goyal
    Research Scholar,
    Banasthali Vidyapith, Rajasthan.


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